You have hundreds of buyers in your CRM with documented criteria. Almost none of them are being matched to new listings in real time. The buyer for tomorrow's listing enquired four months ago — and your team doesn't remember.
Your team has 2,400 buyers in the CRM. A new listing goes live Friday. How many of them get a personalised heads-up before Domain publishes?
The other 2,395 buyers who might match? They find out from Domain alongside everyone else — including your competitors' leads.
Same 2,400 buyers. Same Friday listing. The agent runs the match the moment the listing exists in your CRM.
Vendors notice. "Three buyers already keen and the listing's not even live yet" is a story that closes appraisal pitches and lifts your listing rate.
Five stages. Fully automated. Triggered the moment a listing exists in your CRM.
The agent watches for new properties added to your CRM and starts matching the moment a listing exists — even before professional photography is finalised, before copywriting is signed off. Pre-launch is the highest-value window.
Not just the buyers an agent remembers. Every active record. Every documented criteria set. Every previous enquiry. Hundreds of buyers processed in seconds — the way no human possibly could.
Five-factor scoring: price band, suburb match, property type, must-haves, and recent engagement. A perfect-criteria buyer who's gone silent for 9 months ranks below an 80% match who opened your last 3 emails. Hot beats perfect.
Not "we have a new listing for you." A specific message referencing the property, the exact reason it matches that buyer's criteria, and a clear next step. Different message for the 95% match than the 78% match. Different tone for long-time clients than new leads.
Top-tier matches above your threshold auto-send to keep speed up. Mid-tier matches go to your agent for one-tap approval. Cold matches stay in the long-game nurture stream. Every match logged, every outcome tracked.
Last quarter we listed a place in Glen Iris and three buyers booked private inspections before the photographer had even finished editing. Two of them were people we'd qualified six months ago and forgotten about. One offer at full ask, exchanged in eight days.
Before the listing hits the portals. The vendor sees engagement before the photographer's invoiced. That story closes appraisal pitches and improves your appraisal-to-listing rate.
A pre-warmed buyer pool means less waiting for portal traffic. Listings transact faster, keeping your average DOM low — a metric vendors check before they sign.
The 14-month-old enquiry your team has no memory of finally gets matched to the right property. The database you've already paid for finally earns its keep.
A "match" in inner-Sydney apartments looks nothing like a match in regional Queensland acreage. We tune the scoring rules to your actual market — seven dimensions, every deployment.
Strict ±5% in tight markets, looser ±15% where buyers stretch. Configured per office and per buyer segment — not a global default.
If a buyer wants Hawthorn, the agent also matches Camberwell, Glen Iris, and Kew East — but knows not to suggest Footscray. Local knowledge baked in, not generic geography.
A buyer who opened your last 5 emails ranks higher than one who hasn't engaged in 6 months — even at the same criteria match. The system rewards real interest, not paperwork.
Some agents trust auto-send at 90%+. Others want to review every match. Configured per team member — not just per office — so workflows stay personal.
Long-time clients get a familiar tone. New leads get a more formal one. The agent reads the relationship history before writing — not a templated script.
Some buyers want SMS. Some want email. Some only respond to WhatsApp. The agent uses the channel that's worked before for that specific buyer.
If a buyer is "owned" by James in your CRM, only James's listings (or shared-team listings with his permission) match. No internal poaching. No buyer ever feels passed around or receives conflicting outreach.
The moment a property exists in your CRM, regardless of public launch status.
Generates a pipeline of pre-warmed buyers in under 60 seconds.
Engaged buyers flow into the qualification and booking pipeline like any other inbound lead.
Off-market properties close before they ever reach the portals. This agent makes that possible at scale.
You've already paid for them. They've already told you what they want. The only thing missing is the moment of connection — and that's the gap this agent closes.
Every Friday morning, your competitors lose a buyer to your office because you matched first.
Book Your Strategy CallIf we're not the right fit, we'll tell you in the first 5 minutes and recommend who is.