The buyer for your
new listing is already
in your database.
You have hundreds of buyers in your CRM with documented criteria. Almost none of them are being matched to new listings in real time. The buyer for tomorrow's listing enquired four months ago — and your team doesn't remember.
Your team is doing 3 to 5 matches on a new listing. This agent does 2,400.
The cost of the manual approach
Your team has 2,400 buyers in the CRM. A new listing goes live Friday. How many of them get a personalised heads-up before Domain publishes?
outreach on a new listing,
done manually.
The other 2,395 buyers who might match? They find out from Domain alongside everyone else — including your competitors' leads.
What changes when this agent is running
Same 2,400 buyers. Same Friday listing. The agent runs the match the moment the listing exists in your CRM.
generated on a new listing,
before Domain publishes.
Vendors notice. "Three buyers already keen and the listing's not even live yet" is a story that closes appraisal pitches and lifts your listing rate.
From new listing to warm enquiries, before the portal even publishes.
Five stages. Fully automated. Triggered the moment a listing exists in your CRM.
Triggers on every new listing
The agent watches for new properties added to your CRM and starts matching the moment a listing exists — even before professional photography is finalised, before copywriting is signed off. Pre-launch is the highest-value window.
Scans your entire buyer database
Not just the buyers an agent remembers. Every active record. Every documented criteria set. Every previous enquiry. Hundreds of buyers processed in seconds — the way no human possibly could.
Ranks matches by fit, recency, and engagement
Five-factor scoring: price band, suburb match, property type, must-haves, and recent engagement. A perfect-criteria buyer who's gone silent for 9 months ranks below an 80% match who opened your last 3 emails. Hot beats perfect.
Drafts personalised outreach for each match
Not "we have a new listing for you." A specific message referencing the property, the exact reason it matches that buyer's criteria, and a clear next step. Different message for the 95% match than the 78% match. Different tone for long-time clients than new leads.
Auto-sends or routes for review — your choice
Top-tier matches above your threshold auto-send to keep speed up. Mid-tier matches go to your agent for one-tap approval. Cold matches stay in the long-game nurture stream. Every match logged, every outcome tracked.
Last quarter we listed a place in Glen Iris and three buyers booked private inspections before the photographer had even finished editing. Two of them were people we'd qualified six months ago and forgotten about. One offer at full ask, exchanged in eight days.
Three outcomes you can measure within 30 days.
Pre-launch buyer enquiries per new listing
Before the listing hits the portals. The vendor sees engagement before the photographer's invoiced. That story closes appraisal pitches and improves your appraisal-to-listing rate.
Faster days-on-market for activated listings
A pre-warmed buyer pool means less waiting for portal traffic. Listings transact faster, keeping your average DOM low — a metric vendors check before they sign.
Buyers forgotten in your database
The 14-month-old enquiry your team has no memory of finally gets matched to the right property. The database you've already paid for finally earns its keep.
Match logic tuned to your market reality.
A "match" in inner-Sydney apartments looks nothing like a match in regional Queensland acreage. We tune the scoring rules to your actual market — seven dimensions, every deployment.
Price Band Tolerances You Set
Strict ±5% in tight markets, looser ±15% where buyers stretch. Configured per office and per buyer segment — not a global default.
Suburb Adjacency Intelligence
If a buyer wants Hawthorn, the agent also matches Camberwell, Glen Iris, and Kew East — but knows not to suggest Footscray. Local knowledge baked in, not generic geography.
Engagement-Weighted Scoring
A buyer who opened your last 5 emails ranks higher than one who hasn't engaged in 6 months — even at the same criteria match. The system rewards real interest, not paperwork.
Auto-Send Threshold Per Agent
Some agents trust auto-send at 90%+. Others want to review every match. Configured per team member — not just per office — so workflows stay personal.
Outreach Voice Per Buyer Relationship
Long-time clients get a familiar tone. New leads get a more formal one. The agent reads the relationship history before writing — not a templated script.
Channel Choice Per Buyer Preference
Some buyers want SMS. Some want email. Some only respond to WhatsApp. The agent uses the channel that's worked before for that specific buyer.
Respects Buyer-Agent Assignments
If a buyer is "owned" by James in your CRM, only James's listings (or shared-team listings with his permission) match. No internal poaching. No buyer ever feels passed around or receives conflicting outreach.
Where this agent sits in your team.
New Listing Added
The moment a property exists in your CRM, regardless of public launch status.
Scans, Ranks, Drafts, Sends
Generates a pipeline of pre-warmed buyers in under 60 seconds.
Qualify & Book
Engaged buyers flow into the qualification and booking pipeline like any other inbound lead.
Off-market properties close before they ever reach the portals. This agent makes that possible at scale.
Every concern we've heard.
The buyer for next week's listing is already in your CRM.
You've already paid for them. They've already told you what they want. The only thing missing is the moment of connection — and that's the gap this agent closes.
Every Friday morning, your competitors lose a buyer to your office because you matched first.
Book Your Strategy CallIf we're not the right fit, we'll tell you in the first 5 minutes and recommend who is.