There's six figures of buried commission sitting in your CRM right now.
Every team has them. The 1,800 leads from 2023 that nobody has called. The 600 enquiries from before your last hire. They're not dead — they're dormant. And among them are 8–15 buyers who'd transact this quarter if someone bothered to ask.
Your CRM has 3,200 contacts. How many have been touched in the last 90 days?
The industry average for "active" database engagement is around 30%. The other 70% — roughly 2,200 contacts in a database this size — sit dormant.
Each one represents an enquiry your team paid to acquire: Domain leads, Facebook ads, OFI sign-ins, walk-ins. The acquisition cost is already sunk. The return is zero.
Every dormant contact is a commission you've already paid for, waiting for someone to ask.
Same 3,200 contacts. 70% untouched.
The share of your database sitting cold right now. These contacts already cost you money to acquire — Domain leads, ads, OFI sign-ins. The acquisition cost is sunk. The return is sitting at zero.
8 to 15 transactable leads recovered.
Typical commission surfaced from 1,000 dormant contacts. Not "engaged" — transactable. Hot enough to book inspections within 30 days. From a database you've already paid to build.
A 60-day excavation of your forgotten pipeline.
This isn't a nurture sequence. It's a structured reactivation campaign with a clear start, a clear end, and a clear deliverable: a sorted database where every contact is either engaged, identified as cold-but-relevant, or marked dead and removed.
The agent reads every dormant contact, groups them by enquiry type, suburb, original criteria, last interaction, and likely buyer/vendor intent. Bad data gets flagged. Duplicates get merged. The dormant 70% becomes a sorted, prioritised list before a single message goes out.
Buyers who enquired on a Hawthorn property in 2023 get a different opening than vendors who appraised but never listed. Past clients get warmer outreach than cold leads. Each message is structured to invite a response — not to demand action.
If email goes ignored, the agent tries SMS. If SMS goes silent, it waits 10 days and tries again with a different angle — market update, listing alert, change-of-circumstances check-in. Each contact gets up to 5 touches across 60–90 days before being categorised. Persistence without harassment.
Hot — transactable in 30–90 days, escalated to your team immediately. Warm — still relevant, 6–18 months out, fed into the 12-Month Nurture Agent. Cold-but-alive — engaged at low frequency. Dead — unresponsive across 5 attempts; flagged for removal.
At day 90, you receive the delivery: a sorted CRM, a list of recovered hot leads with conversation context, a warm-pipeline feed for ongoing nurture, and a list of dead records to archive. Your database is now a working asset instead of a dumping ground.
We had 4,100 contacts in the CRM when we onboarded. The reactivation campaign found seventeen people ready to transact in the next ninety days. Two of them listed within the first sixty. The campaign paid for the entire annual engagement before it was finished running.— Principal, multi-office agency, north shore Sydney
Three deliverables. One 90-day campaign.
8 to 15 transactable leads recovered
From a typical 1,000-contact dormant database. These aren't "warm" leads — they're hot enough to book inspections within 30 days. The campaign surfaces money that's been sitting in your CRM, sometimes for years, going to competitors who happened to call first.
A sorted, working database at day 90
Bad data flagged. Duplicates merged. Contacts segmented by intent and recency. What you receive at the end of the campaign is a CRM your team can actually use — not the cluttered, half-imported, decade-deep mess most agencies live with.
A pipeline of warm leads for the year ahead
Recovered warm contacts (6–18 months out) flow into the 12-Month Nurture Agent. The reactivation campaign isn't just a one-time win — it's the moment your nurture pipeline goes from empty to full.
A campaign shaped by your office's history.
Every agency's dormant database is different. Different lead sources, different time periods, different reasons leads went cold. The campaign is built around your specific situation.
Segment definitions tailored to your business
Buyer / vendor / past-client / referral / OFI sign-in / portal lead — whatever segments matter in your CRM. The agent treats each one differently because they need different opening messages.
Tone calibrated to time-since-last-contact
A 6-month dormant contact gets a casual check-in. A 3-year dormant contact gets a more deliberate reset. The agent reads the gap and adjusts accordingly.
Office-specific market updates as re-engagement bait
Suburb-specific data and recent sales become the reason to re-open the conversation. Generic market commentary doesn't work — local data does.
Different cadences per segment
Past clients get fewer touches and warmer language. Cold portal leads get a longer sequence with more variety. One cadence does not fit everyone.
Channel sequencing per buyer preference
If the original enquiry came via SMS, the reactivation starts on SMS. If via email, it starts on email. We don't move channels until the original one fails.
Compliance for re-contacting old leads
Australian Spam Act rules for re-engaging dormant contacts are baked in. Every touch is permission-aware, every opt-out is honoured instantly.
Custom escalation rules for hot leads
When the agent finds a hot lead, the alert goes to the right team member — based on who originally captured the contact, who covers the suburb, or your principal's call.
The only campaign built around your specific history
Most reactivation tools send the same emails to everyone. We encode your specific lead sources, your office tone, your suburb intelligence — so every message sounds like it came from your team.
Where this agent fits.
(one-time)
Answered honestly.
Your 2026 commission is buried in 2023's enquiries.
Every dormant contact in your CRM is a commission you've already paid for. The acquisition cost is sunk. The return is sitting there, waiting for someone to ask. Most teams find more buried money in the first 90 days of working with us than they expected to find all year.
If we're not the right fit, we'll tell you in the first 5 minutes and recommend who is.