- Every lead is automatically classified as Hot, Warm, or Cold
Based on behaviour, timeline, replies, and intent signals.
No manual tagging. No guessing.
- Hot leads get fast follow-up + appointment push
Handled by your Agent-Clone and Appointment Closer.
- Warm leads get structured weekly nurturing
Friendly, relevant check-ins that build trust naturally.
- Cold leads enter a 6-month conversion path
This is where NurtureMap 180™ shines.
For 180 days, the system sends:
monthly check-ins
price-drop alerts
new listing updates
“still searching?” nudges
market changes
timing reminders
seasonal messages
helpful buying tips
All written using expert templates designed under supervision of top realtors, so everything feels natural and human — never robotic or spammy.
- Leads automatically “heat up” over time
As soon as a Cold lead starts responding or showing interest, the system shifts them to: